Studio SKARV was built from scratch in 2020, from website design and the logo and creating the product and campaign concepts.  

Jelijn Verhoeven is the founder and a visual designer from Amsterdam who founded SKARV in 2020. She built the brand and visual identity together with creative director, Boris Lutters. Our copy hero is Clemency Newman and we built the website together with Yvy Bakker. We work closely with GEM faces by Ami Keita.

Verhoeven started SKARV by creating a small number of scarves for friends. They loved them so much, they shared the designs on social media and before she knew it, other people were asking to buy them. From then, she saw the potential to improve the design and quality to make them available for sale.

By making scarves, she has learnt a lot about knitting processes, color combinations and starting her own brand from scratch. The first scarves were made of acrylic, but she has since incorporated 100% merino wool pieces to the collection.

To achieve the best quality, it’s really important to keep the production process as local as possible. Verhoeven is involved in production from start to finish, from choosing Italian wool that doesn’t scratch your neck, to stitching the final label.

https://www.studioskarv.com/